We have a few rules around here. They're not complicated, but they're non-negotiable.
No Crap. Ever
This is our line in the sand. You will never find toxins, GMOs, parabens, or cheap fillers in our products. We don't use formaldehyde-releasing preservatives that have been banned in other countries. We don't use titanium dioxide to make things look "whiter." If an ingredient doesn't serve a real, beneficial purpose for your skin or hair, it doesn't get in the door. Period.
Science, Not Hype
"Natural" isn't a marketing buzzword for us—it's the starting point. We take the best stuff from nature and make it better with science. With a background in dermatology studies, we geek out on the details. We use advanced methods like broken cell technology to infuse raw materials for maximum potency. Our unique preservative system is so clean it's Whole Foods approved. We create products that are not only safe, but brutally effective.
Made Here. On Purpose
We believe in bringing manufacturing back to America. It's that simple. We intentionally partner with US-based businesses, from our "Carefree" fragrance oil supplier in Georgia to the local shops that help us with printing. Supporting our own communities and economy isn't a trend; it's just the right way to do business.
Brutal Honesty
We're direct people. We don't beat around the bush, and we don't believe in BS. That goes for our products, too. We'll tell you exactly what's in everything we make and why it's there. No smoke and mirrors. No ridiculous claims. Just honest products from honest people.
Trust at the Core
Our goal isn't just to sell soap. It's to build a company you can actually trust.
