This is our line in the sand. You will be hard pressed to find toxins, GMOs, parabens, artificial dyes, phthalates or cheap fillers in our chemical-free soaps and skincare. We don't use formaldehyde-releasing preservatives that have been banned in other countries. We don't use titanium dioxide to make things look "whiter." If an ingredient doesn't serve a real, beneficial purpose for your skin or hair, it doesn't get in the door. Period.

"Natural" isn't a marketing buzzword for us—it's the starting point. We take the best stuff from nature and make it better with science. With a background in dermatology studies, we geek out on the details. We use advanced methods like broken cell technology to infuse raw materials for maximum potency. We love eco-cert preservatives. We create products that are not only safe, but brutally effective-effective natural skincare that works, even for sensitive skin..

We intend to bring manufacturing back to the United States and we partner with local small and family-owned businesses that share our mindset. Our care-free fragrance oils come from Georgia and our printing is done 12 miles down the road. Supporting our own communities and economy isn't a trend; it's just the right way to do business.

We're very direct people. We don't beat around the bush, apply any sugar coating and we don't believe in BS. We'll tell you exactly what's in everything we make and why it's there. No smoke and mirrors. No ridiculous claims. Just honest products from honest people.

Our goal isn't just to sell soap. It's to build a company you can actually trust.